Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Resto Ayam Goreng Nelongso Cabang Bendugan Sutami Malang)”

ABSTRACTThis study aims to determine the simultaneous and partial Effect ofMarketing Mix Against Consumer Purchase Decision (Case Study at NelongsoFried Chicken Restaurant Branch Bendugan Sutami Malang). Data analysis toolused in this research is multiple linear regression analysis.Based on the results of research and discussion that has been done then itcan be concluded that the marketing mix consisting of product, price, location,promotion, simultaneously and partially influence the consumer purchasedecision at Nelogso Roast Chicken RestaurantKeywords: Marketing Mi